Privacy Label

Use Privacy Labels to build trust and drive better user interactions.

Privacy Labels

  • are like nutritional labels on food and drink. People know some food and drink has high salt or sugar, but they still buy them
  • are designed to be simple, efficient, user friendly and help publishers increase user confidence in using their mobile apps
  • provide legal teams with visibility of all the data collected and without their knowledge by their partners
  • don’t need to be published for all to see. Add this to an in-game consent screen for increased transparency

Why do you care?

Apple is now using Privacy Labels on iOS apps. We believe ASAnalyzer will help drive improvements to publisher KPIs and engagement metrics, as you are displaying more responsibility and transparency about the user data that is collected and for what purpose by your Android apps vs the competition.